For most businesses, SEO is essential for thriving in the digital landscape, especially considering that many purchasing journeys begin with search.
Consider a specialized product like “premature baby clothes.” Our data indicates that this term alone garners approximately 2,500 monthly searches.
Without SEO, your competitors are likely to surpass you in rankings for relevant keywords, resulting in missed opportunities for exposure and traffic.
While pay-per-click advertising (PPC) offers an alternative to appear in search results, it tends to be less cost-effective compared to SEO. Click-through rates (CTRs) are typically lower for PPC:
– Average CTR for paid results = 1.8% on desktop, 0.02% on mobile
– Average CTR for organic results = 45.1% on desktop, 43.1% on mobile
Moreover, PPC requires payment for each click, such as the case where advertisers paid around 54 cents per click for “premature baby clothes” in June 2023, according to our research.