Definitely. The ROI Online team takes an SEO-centric approach, incorporating an SEO-optimized site architecture, page and service offerings, copywriting content, and more from the outset. Leveraging best practices from an SEO perspective is a significant advantage you should capitalize on.

The initial step is simple: get in touch with us! We’re here to assist you by discussing the scope of your project, providing an estimate, and proceeding from there.

For most businesses, SEO is essential for thriving in the digital landscape, especially considering that many purchasing journeys begin with search.

Consider a specialized product like “premature baby clothes.” Our data indicates that this term alone garners approximately 2,500 monthly searches.

Without SEO, your competitors are likely to surpass you in rankings for relevant keywords, resulting in missed opportunities for exposure and traffic.

While pay-per-click advertising (PPC) offers an alternative to appear in search results, it tends to be less cost-effective compared to SEO. Click-through rates (CTRs) are typically lower for PPC:

– Average CTR for paid results = 1.8% on desktop, 0.02% on mobile

– Average CTR for organic results = 45.1% on desktop, 43.1% on mobile

Moreover, PPC requires payment for each click, such as the case where advertisers paid around 54 cents per click for “premature baby clothes” in June 2023, according to our research.

When launching a new website, it may take up to a year for Google to determine your ranking position. During this period, you’re likely to experience significant fluctuations in rankings.

The duration to achieve high rankings for specific queries depends on the resources allocated and the level of competition. Additionally, rankings may be influenced by your brand’s overall authority.

For instance, it might take a few months to secure the top spot for a niche term like “laptop repair services,” while attaining a high ranking for broad terms like “laptops” could take years of building authority.

Social media presence itself isn’t a direct Google ranking factor. Google doesn’t consider shares, followers, or engagements when determining website rankings.

However, social media marketing can indirectly influence SEO in several ways:

– Social media content may appear in search engine results pages (SERPs), enhancing your brand’s search visibility.

– Users who interact with your brand on social media may be more inclined to search for your brand on Google and engage with your search results.

– Social media platforms offer insights and data that can inform your SEO strategy, such as identifying preferred content topics among your audience.

– Additionally, Bing does take social signals into account for rankings, and other search engines may follow suit.